Richard J. Heaps
rheaps@aol.com 510-368-0142 Alameda, CA
SUMMARYAn accomplished
CFO/COO and General Counsel with a broad and unique combination of experience in organizational finance and business management from start-up through IPO to public company. Experience includes M&As, as well as international business development and growing global markets for companies and customers in the enterprise and vertical software, distributed processing, security, telecommunications, VOIP, and software as service sectors.
HIGHLIGHTS•
Cross-functional Leadership: 25+ experience operating on the front lines of growth companies including finance, legal, sales, strategy and systems development, marketing and professional services.
•
Driving Organizational Evolution: Key leader taking multiple companies from pre-revenue to public offering, guiding operational change as organization and product, customer and distribution channels change and evolve. Able to integrate technical and market differentiators and articulate them in clear and measurable sales and business plans.
•
International Market Expansion: Responsible for taking companies into 20+ countries on 5 continents, assuming both revenue and operational responsibility in companies with 50%+ of revenue outside the United States.
•
Strategic Relationship Management: Lead executive in key strategic partnerships with industry leaders worldwide, respected for integrity and candor. Trusted by a broad set of internally and externally facing audiences including customers, employees, investors and industry leaders.
•
JD and MBA Stanford University,
BA Yale University. Member State Bar of California. EXPERIENCECFO and General Counsel
Selectica, Inc.(NASDAQ: SLTC) San Jose, CA 2008 to present
Company is leader in emerging Contract Lifecycle Management segment. Joined turnaround team to refocus core business, streamline operations, legal affairs, external and internal financial reporting and help manage day-to-day operations.
Strategic Advisor and Principal
The Management Group LLC, Alameda, CA 2001 to present
Established management advisory practice focused on early-stage technology companies in telecom and telecom services, vertical solutions, distributed processing, and e-commerce
Selected engagements:
Vitcom, New York, NY
• Provided ongoing business advisory services for wholesale VOIP carrier including review of business plans, funding strategies and operational structure,
SkyFlow, Berkeley
• As interim President and CEO of this voice enabled call center software company, successfully completed fund raising of $1.5M and full recapitalization of the company,
Tours.com, San Francisco
• Consulted on web strategy and creation of formal business plan and business development for this e-commerce software company in the leisure travel and tours arena,
Novation, Inc, Reno
• Provided a full business plan revision and reviewed funding strategies for this company offering unique technology in the detoxification and purification of semi-potable water supplies,
Clarus Systems, San Francisco
• Initial investor and principal force in helping to secure initial (Series A) funding for this company focusing on QOS assurance in the enterprise voice services business.
Webmediary, Scotts Valley
• Advised on competitive strategies for this web appliance company focused on acceleration of response for highly interactive web sites,
eSelf , Mountain View
• Provided full business plan review and worked on funding strategies for this software company producing intelligent search software,
Kinitos, Palo Alto
• Assisted in the development of business plan and funding strategy for company providing a unique development infrastructure for managing and deploying enterprise-wide distributed processing Microsoft .Net based applications,
Katalytics, Menlo Park
• Reviewed business, funding and operational strategy for this company focused on providing an integrated information system aimed at patient management in hospital emergency rooms,
Vocal Valet, Inc, Mountain View
• Co-founded (as Chairman) company based on a hybrid voice/text user interface with the goal of developing the first truly “friendly” interface to the growing array of digital information, including music, news, sports, video and RSS feeds. Raised seed financing through angels, company currently seeking full funding for product and business development,
eJohnHenry, LLC, Menlo Park
• Currently working on early stage business plan for this data/transaction security company with unique technology for establishing and verifying user identity in various vertical markets such as financial services, logistics, law enforcement, health care and homeland security
COO, CFO and General Counsel,
Clarent Corporation, Redwood City, CA 1998-2001
Hired by the Board of Directors and CEO to be key leader of executive team that drove this innovator in VOIP and soft-switching technology from under 50 people and annualized revenue of $12M to a 20+ country multinational company approaching 900 people and $250M+ in annualized revenue, exceeding market expectations in each quarter as a public company.
Operations and Finance• As COO/CFO orchestrated Series C, IPO and Secondary Public offerings raising nearly $500M in capital.
• Completed 3 major acquisitions (including one public company) and restructuring the company into three separate business units to address a growing market
• Directly responsible for company’s Series C, IPO and secondary public offering.
• Led company through multiple changes in financial reporting, internal control and forecasting systems to assure full management visibility to the state of the business and the marketplace.
• Responsible for establishing organizational structure and process hiring sales, marketing, finance, human resource, legal, product strategy and business development professionals to build market leadership and brand equity.
• Led successful initial public and subsequent secondary offering led by Credit Suisse First Boston, raising more than $300M and maintained an active investor and analyst dialogue.
Business Development• Operating force behind expansion of pioneer VOIP company into a worldwide organization.
• Balanced the direct/indirect sales strategy and provided mechanisms for resolution of channel conflict.
• Acted as key executive decision maker for closing major deals in North America and EMEA.
• Built a streamlined contracting and sales administration infrastructure to support both the sales force and to assure consistency with accounting and credit standards.
General Counsel, CFO
Centura Software/Gupta Corp, Menlo Park, CA 1987-1997
Assumed responsibility for both revenue generation and operational areas. Lead the company through a restatement and restructuring as well as opened international sites and markets for this Enterprise Tools and solutions provider.
Finance and Legal• Led company through multiple changes in financial reporting, internal control and forecasting systems to assure full management visibility to the state of the business and the marketplace.
• Lead the restructuring and restatement of Gupta/Centura’s financial statements, assuming role as CFO in a crisis and enabling the company to stabilize and refocus after process complete.
• Designed and implemented functional and financial turnaround and restructuring plan resulting in a profitable 1996 after eight quarters of losses and implementing changes which reduced the company’s cost structure by 40% while maintaining revenues.
• Settled company’s shareholder class action lawsuit.
• Key contributor to successful IPO in 1993.
Business Development and International Sales• Key executive responsible for negotiating and structuring strategic relationships with CA, UPS, IBM, NCR, Hewlett Packard, Siemens Nixdorf, PSDI, Mitsubishi Corporation and PeopleSoft.
• Established company’s European operations, technical services and marketing programs during company’s start-up growth period.
• Established international operations in Asia, Latin America and Africa and responsible for growing the business to almost 20% of total revenue in less than 3 years.
• Led the company into the Latin America, Asian and Australasian markets and established strategic channels for client/server products both domestically and internationally.
• Balanced the direct/indirect sales strategies and developed mechanisms for resolution of channel conflict.
• Architect behind streamlining the company’s sales administration and contracting infrastructure to support sales operations and financial reporting standards.
AFFILIATIONS• State Bar of California, current
• American Bar Association, current
• San Francisco Bar Association, 1996
• International Bar Association, 1996
EDUCATIONSTANFORD UNIVERSITY
MBA Graduate School of BusinessArjay Miller Scholar, top 10% of graduating class
JD Stanford School of LawTopics Editor, Stanford Journal of International Studies
BA Mathematics & Economics magna cum laude
YALE UNIVERSITY, Connecticut NOTEWORTHYDirector: San Jose Children's Discovery Museum, Alameda Education Foundation, (founding vision behind the Alameda Legacy Fund, the endowment arm of AEF). Vice President and member of the Board of AEF.